Typography in Corporate Communication: A Case Study of Apple’s Keynote Presentation Typeface
To answer the question directly: Apple uses San Francisco Pro (SF Pro) as the primary font in all its keynote presentations. However, the deeper answer is that Apple uses no off-the-shelf font. By designing San Francisco, Apple ensured that the reading experience on a 200-foot screen is identical to that on a 1.5-inch watch face. The font is not just a style choice; it is a proprietary tool of control, clarity, and brand consistency. When you see that crisp, ultra-legible sans-serif slide announcing a new product, you are not seeing Helvetica’s legacy—you are seeing Apple’s future, carefully kerned and perfectly spaced. what font does apple use in their keynote presentations