Theoretical Framework Vs Conceptual Framework Ppt //top\\ -

Definition: Based on existing theories that have already been tested and established.

Scope: Broad and general. It provides the "lens" through which you view your research.

Origin: You borrow it from someone else (e.g., Maslow’s Hierarchy of Needs).

Slide Tip: Use this to show the foundation your study sits on. 2. The Conceptual Framework (The "Map")

Definition: A specific model you build to show the relationship between your variables. Scope: Narrow and specific to your study.

Origin: You construct it by pulling together different ideas or variables.

Slide Tip: Best represented as a flowchart or diagram with arrows showing cause and effect. Quick Comparison Table Theoretical Framework Conceptual Framework Foundation Established Theories Researcher's Logic Perspective Broad/General Specific/Targeted Presentation Narrative/Text Visual/Diagram Goal To justify the study To guide the data collection

Slide 1: Introduction

• Title: "Theoretical Framework vs Conceptual Framework"
• Subtitle: "Understanding the Difference in Research"
• Image: a relevant image, such as a puzzle or a building block

Slide 2: Definition of Theoretical Framework

• Title: "Theoretical Framework"
• Definition: "A theoretical framework is a conceptual structure that provides a foundation for understanding and explaining a phenomenon. It is based on a set of assumptions, principles, and theories that guide the research investigation."
• Example: "Social Learning Theory, Self-Determination Theory, etc."

Slide 3: Characteristics of Theoretical Framework

• Title: "Characteristics of Theoretical Framework"
• Bullet points:
  • Provides a broad explanation of a phenomenon
  • Based on existing theories and research
  • Guides the research investigation
  • Helps to identify research gaps
  • Provides a framework for analyzing data
• Image: a diagram showing the components of a theoretical framework

Slide 4: Definition of Conceptual Framework

• Title: "Conceptual Framework"
• Definition: "A conceptual framework is a visual representation of the relationships between variables, concepts, or theories. It provides a clear and concise overview of the research study and guides the development of the research design."
• Example: "A diagram showing the relationship between customer satisfaction and loyalty"

Slide 5: Characteristics of Conceptual Framework

• Title: "Characteristics of Conceptual Framework"
• Bullet points:
  • Visual representation of relationships between variables
  • Provides a clear and concise overview of the research study
  • Guides the development of the research design
  • Helps to identify key concepts and variables
  • Facilitates communication among researchers
• Image: a diagram showing the components of a conceptual framework

Slide 6: Key Differences

• Title: "Theoretical Framework vs Conceptual Framework"
• Bullet points:
  • Theoretical Framework:
    • Provides a broad explanation of a phenomenon
    • Based on existing theories and research
    • Guides the research investigation
  • Conceptual Framework:
    • Visual representation of relationships between variables
    • Provides a clear and concise overview of the research study
    • Guides the development of the research design
• Image: a Venn diagram showing the overlap and differences between the two frameworks

Slide 7: Theoretical Framework vs Conceptual Framework

| | Theoretical Framework | Conceptual Framework | | --- | --- | --- | | Purpose | Provides a broad explanation | Visual representation of relationships | | Scope | Broad | Narrow | | Level of abstraction | High | Low | | Based on | Existing theories and research | Research study |

Slide 8: Example of Theoretical Framework in Research

• Title: "Example of Theoretical Framework in Research"
• Example: "A study on the impact of social media on consumer behavior using the Social Learning Theory"
• Diagram: a diagram showing how the theoretical framework guides the research investigation

Slide 9: Example of Conceptual Framework in Research

• Title: "Example of Conceptual Framework in Research"
• Example: "A study on the relationship between customer satisfaction and loyalty"
• Diagram: a diagram showing the visual representation of the relationships between variables

Slide 10: Conclusion

• Title: "Conclusion"
• Summary: "In conclusion, both theoretical and conceptual frameworks are essential in research. A theoretical framework provides a broad explanation of a phenomenon, while a conceptual framework provides a visual representation of the relationships between variables. Understanding the difference between the two frameworks is crucial in developing a well-designed research study."

Slide 8: Real-World Example (Qualitative)

Scenario: A study on how remote work affects company culture.

• Theoretical Framework: Albert Bandura’s Social Cognitive Theory (Triadic Reciprocal Determinism: Environment, Behavior, Person).
• Conceptual Framework: A diagram showing:
  • Box A: Home Office Setup (Environment)
  • Arrow to: Box B: Communication Frequency (Behavior)
  • Arrow to: Box C: Employee Belongingness (Person)
  • Arrow looping back to Box A.

Slide 9: Q&A Prep – Anticipate the Hard Questions

Add this slide to look prepared.

Q: "Can I have multiple theoretical frameworks?" A: Yes, but rarely. Two is risky. Three is a red flag. Stick to one dominant theory and one complementary theory.

Q: "My field is exploratory. Do I still need a theoretical framework?" A: Yes. Even grounded theory studies begin with a sensitizing concept—a loose theoretical starting point.

Q: "Does my conceptual framework have to be a picture?" A: Ideally, yes. 90% of committees expect a visual. If you cannot draw it, you do not understand it.

Q: "Which comes first in the thesis chapter order?" A: Theoretical framework (Chapter 2). Conceptual framework (Chapter 3). Do not reverse them.

Slide 5: Example of a Theoretical Framework

Topic: Why do university students delay seeking mental health help?
Theory Used: Theory of Planned Behavior (Ajzen, 1991) theoretical framework vs conceptual framework ppt

Framework:

• Attitude toward seeking help → Intention → Behavior
• Subjective norm (peer influence) → Intention
• Perceived behavioral control (access, stigma) → Intention

➡ The study will test whether this theory holds in a new context (students).

Slide 3: What is a Conceptual Framework? (The Custom Blueprint)

Visual Suggestion: A simple flow chart or a hand-drawn map connecting boxes labeled "Variable A → Variable B → Outcome."

Definition:

A Conceptual Framework is the researcher’s own operationalization of the problem. It is a visual or written model that shows how you plan to investigate the relationships between specific variables.

Key Characteristics:

• Inductive/Adaptive: It combines multiple theories or adds new constructs.
• Specific: Tailored exactly to your study’s context, population, and location.
• Practical: This is what you will actually test.

Example for your PPT:

Research Question: Does gamification increase motivation among 10th-grade biology students in rural Vietnam? Conceptual Framework: A diagram showing:

1. IV: Weekly Kahoot! quizzes
2. Mediator: Perceived autonomy (from Self-Determination Theory)
3. Moderator: Access to internet at home
4. DV: Test scores and attendance

PPT Bullet:

• Source: The researcher’s logic + borrowed theory
• Goal: To map the flow of your specific study
• Tone: Original, operationalized, specific

Part 7: A Script for Your Presentation (Narrative Flow)

If you are building a PPT, you need a script to say while the slide is up. Here is the perfect explanation:

Slide: Theoretical Framework “Ladies and gentlemen, our study does not start from zero. We stand on the shoulders of giants. The Theoretical Framework is the existing lens we borrow from Dr. Smith’s 2018 work on behavioral economics. This tells us why consumers generally react to discounts.”

Click to next slide: Conceptual Framework “However, Dr. Smith didn’t study luxury handbags in Tokyo. So, we built a Conceptual Framework. As you see in this diagram, we predict that ‘Discount Depth’ will lead to ‘Perceived Scarcity,’ which exclusively leads to ‘Purchase Intention’ for our Japanese demographic. This is our map.” Definition: Based on existing theories that have already

Slide 7: Common Mistakes (Warning Slide)

Visual: Red "X" marks or warning signs.

Mistake #1: Calling your conceptual framework a theoretical framework.

Fix: If you drew it yourself, it is conceptual.

Mistake #2: Having a theory but no conceptual map.

Result: Your reader asks, “Yes, but what are you actually measuring?”

Mistake #3: Having a conceptual diagram with no underlying theory.

Result: Your reader asks, “Why those variables? Why not others?”

The Golden Rule: No theory = No justification. No concept = No clarity.

Part 10: Conclusion (The Last Slide)

Let’s bring it home for your audience.

In one sentence:

The Theoretical Framework is the justification from the literature; the Conceptual Framework is the operational diagram for your data collection.

The Final Exam Question for your viewers: “If I borrow Einstein’s Theory of Relativity to study time perception, that is the ______ Framework. If I draw a chart showing that ‘Waiting in line’ leads to ‘Boredom’ leads to ‘Slow time perception,’ that is the ______ Framework.” Slide 2: Definition of Theoretical Framework

(Answer: Theoretical; Conceptual)

Call to Action: Don’t let your committee ask, “Where is your framework?” Build your TF slide first (the borrowed lens), then build your CF slide (your unique map). When you combine a solid theoretical foundation with a clear conceptual visualization, your defense becomes a conversation, not an interrogation.