Yara Paoli is a prominent Growth Psychologist and Fractional Chief Growth Officer (CGO). Her career is defined by scaling high-growth startups into global leaders, notably contributing to Skyscanner's growth from 32 employees to a £1.4 billion acquisition. Professional Background
Paoli’s expertise blends behavioral science with business strategy to create sustainable growth.
Key Leadership Roles: Former VP of Growth at Skyscanner and interim CGO at Preply and Oda.
Global Impact: She has led international teams of over 600 people across EMEA, APAC, and the Americas.
Current Venture: Founder and Chief Growth Scientist of Growth OS, a framework and toolkit for sustainable business scaling. Social Media Content & Offerings
Paoli actively shares her "Growth Science" methodology through several platforms:
Yara Paoli is a prominent Growth Advisor, Fractional Chief Growth Officer (CGO), and mentor known for her influential role in scaling high-growth tech companies like Skyscanner. With over 16 years of experience, she integrates psychology into business growth, emphasizing that sustainable scaling is as much about culture as it is about data. Professional Career & Impact
Paoli’s career is defined by her ability to transform traditional marketing structures into data-driven growth organizations.
Skyscanner (2010–2018): As the VP of Growth, she was instrumental in scaling the company from a 32-person startup to a global leader with over 1,000 employees, culminating in its $1.74 billion acquisition by Ctrip in 2016.
Fractional & Interim Leadership: She has held high-level growth positions at several major tech firms, including:
Preply: Interim CGO, where she tripled revenue growth in two years.
Oda (formerly Kolonial.no): Chief Growth Officer, leading the organization through rapid expansion in the Norwegian grocery market. Lodgify: Appointed as Chief Growth Officer in early 2026. onlyfans yara paoli pack 61 videos solo
Growth OS: Paoli co-founded Growth OS, a validated framework designed to help startups and scaleups implement long-term, sustainable growth operating systems. Social Media Content & Core Themes
Paoli is an active thought leader on LinkedIn, where she frequently shares insights on the "Science of Growth". Her content primarily focuses on three pillars:
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professional persona—focusing on her transition to Chief Growth Officer (CGO) at Lodgify and her "Growth as an Operating System" philosophy. Headline: Growth isn't a hack. It's a mindset. 🚀
I’m thrilled to share that I have joined Lodgify as their new Chief Growth Officer!
After 17+ years scaling companies like Skyscanner (from 32 employees to a £1.4B acquisition), Preply, and Oda, I’ve learned one fundamental truth: sustainable growth only happens when you stop looking for "silver bullets" and start building a Growth Operating System.
Why Lodgify?The vacation rental market is evolving fast. Lodgify has built a platform that empowers independent hosts to compete on a global stage. My focus will be on building a cross-functional growth engine that blends product innovation with deep behavioral psychology to support our global expansion. 3 Core Pillars I'm Bringing to this Chapter:
People-First Growth: There is no organizational growth without personal growth. We are building teams that thrive on psychological safety and a high-performance culture.
The Science of Retention: Acquisition is just the beginning. The real engine is built on clear retention frameworks and acceleration loops.
Adaptability over Control: In growth, control is a mirage. We don’t need more control; we need more resilience to adapt as fast as the market moves.
I am beyond excited to work with this talented team to redefine the future of the short-term rental industry. Let’s build something meaningful. To the next 10x! 📈 Yara Paoli is a prominent Growth Psychologist and
#GrowthMindset #CGO #ScaleUp #Leadership #GrowthMarketing #WomenInTech #Lodgify Career Snapshot: Yara Paoli
Current Role: Chief Growth Officer at Lodgify (started Feb 2026). Past Milestones:
Skyscanner: VP of Growth; helped scale the company from 32 to 1,000+ employees and a 30x revenue increase.
Preply & Oda: Interim CGO/CGO; drove triple-digit growth and established scalable growth cultures.
Growth OS: Co-Founder & Chief Growth Scientist, developing proprietary tools for sustainable scaling.
Expertise: Growth psychology, behavioral economics, and transforming traditional marketing into high-velocity growth tribes.
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Yara Paoli is a highly regarded international growth expert and "Growth Psychologist" who specializes in transforming tech startups into global scale-ups
. Her career is defined by high-impact leadership roles at companies like Skyscanner Suggest legal ways to support creators and access
, where she has consistently delivered triple-digit revenue and user growth. Professional Review: Career Highlights Paoli’s career reflects a rare blend of behavioral science and business strategy Skyscanner Era (2010–2018):
As one of the earliest employees (employee #32), she eventually became VP of Growth, helping scale the company to over 1,000 staff and a £1.4 billion acquisition by
. She was instrumental in shifting the company from traditional marketing to a data-driven, cross-functional growth culture. Executive Leadership: She served as Chief Growth Officer (CGO) at (formerly Kolonial.no) and interim CGO at
, achieving 3x revenue growth at both companies within two-year periods. Current Role (2026): In early 2026, she was appointed as CGO of
, where she leads AI-driven growth strategies for the short-term rental market. Founding & Mentorship: She co-founded
, a framework designed to help companies implement sustainable growth systems, and actively mentors for global accelerators like ChinaAccelerator Social Media Content & Thought Leadership Paoli’s social media presence—primarily on —serves as an educational platform for aspiring leaders. Media & Press Center - Lodgify
Lodgify Appoints Yara Paoli as Chief Growth Officer. Lodgify has announced the appointment of Yara Paoli as chief growth officer ( #growthleader #sustainablegrowth | Yara Paoli | 13 comments
Introduction
Yara Paoli is a talented and creative individual looking to establish a strong online presence and build a successful career in the social media industry. This guide will provide a step-by-step approach to creating a social media content strategy and career development plan tailored to Yara Paoli's goals and aspirations.
Social Media Content Strategy
Before analyzing her career trajectory, we must define the "Pack." Unlike typical influencer content that chases transient viral trends (dancing reels, lip-syncing, or reaction videos), Yara Paoli’s pack is characterized by three immutable pillars:
Her followers don’t just want to see her; they want to inhabit the feeling of her feed. That is the power of the Yara Paoli Pack.
To replicate her success, you must understand the core themes (pillars) of her content. The "pack" usually refers to the specific vibe and subject matter she delivers.