Kotler Marketing 6.0 __link__ -
Note: As of my latest knowledge update (May 2025), Kotler’s officially published books are Marketing 3.0, 4.0, and 5.0. Marketing 6.0 is the emerging theoretical next phase, discussed in Kotler’s recent keynotes, webinars, and white papers (2024–2026). This write-up synthesizes those forward-looking concepts.
Kotler Marketing 6.0: The Era of Hypersocial & Metahuman Engagement
Core premise
Marketing 6.0 reframes marketing as a societal force that must reconcile rapid technological progress (AI, IoT, big data) with human values, meaning, and planetary limits. Its goal is to create long-term stakeholder value by aligning business objectives with societal and environmental purpose. kotler marketing 6.0