Didi ft. Flavour — "You Get Am" (Official Video) Target Exclusive: A Quick Look

Didi’s collaboration with Flavour, "You Get Am," pairs two distinctive voices from contemporary African pop — Didi’s crisp, modern delivery with Flavour’s soulful highlife-inflected timbre — producing a track that blends mainstream Afrobeats polish with warm melodic storytelling. The official video, released as a Target exclusive, amplifies the song’s themes with glossy visuals and retail-focused promotion that target younger, streaming-first audiences.

2. Background on the Artists and Song

Didi (full name often listed as Didi Orie, though sometimes ambiguous in Nigerian music circles) is a relatively emerging artist in the Afrobeats/Highlife scene.

Flavour N’abania is a globally recognized Nigerian highlife musician. He has had retail exclusives in the past (e.g., with Best Buy or iTunes), but never with Target for a video.

"You Get Am" – A mid-tempo love song blending Igbo highlife with contemporary Afrobeats. The official music video was released on YouTube (via Didi’s official channel or a label like 2Nite Music Group) around 2020–2021. The standard video features typical Afrobeats aesthetics: soft lighting, romantic scenes, and Flavour’s cameo.

Why Target?

Why restrict a video from two of Africa’s biggest stars to a big-box retailer? According to a press release from the marketing team, the goal is intimacy.

“Streaming numbers are great, but discovery is dead,” said a spokesperson for the campaign. “Target’s audience is predominantly young, trend-aware, and family-oriented. ‘You Get’ is a love song for people who build home. By putting the video on the in-store screens and the app, we’re forcing a moment of pause.”

Indeed, the video is designed to be watched on vertical screens in the electronics aisle or on your phone while waiting in the checkout line. It feels nostalgic—like watching a BET Jukebox request while shopping with your parents.

Unpacking the Hype: Didi ft. Flavour’s “You Get Am” Official Video and the Target Exclusive Phenomenon

In the ever-evolving landscape of Afrobeats and highlife fusion, few collaborations generate as much organic excitement as a meeting between a rising star and a certified legend. When Didi (often stylized as DiDi) teamed up with the highlife maestro Flavour N’abania, the result was the infectious hit “You Get Am.” However, beyond the streaming numbers and radio spins, a specific retail and visual media phenomenon has captured the attention of collectors and fans alike: the didi ft flavour you get am official video target exclusive.

This article dives deep into what this exclusive entails, why it matters for the Afrobeats movement, and how this physical/digital hybrid is changing the way fans consume music videos.

3. “Target Exclusive” – usually means:

A bonus track, behind-the-scenes, or alternate video only available on a DVD sold at Target stores (USA).

For example, Beyoncé, Taylor Swift, Billie Eilish have had Target exclusives.

African artists rarely (if ever) release Target exclusives.

Ownership and Artwork

Digital files can be deleted. Licensing deals expire. A physical Target exclusive comes with a 16-page booklet featuring lyrics in English, Pidgin, and Igbo, plus production notes from the beatmaker. For music historians documenting the 2020s Afrobeats explosion, this is a primary source.

Didi Ft Flavour You Get Am Official Video Target Exclusive May 2026