Ben Settle's Email Players is a high-end, $97-per-month print newsletter dedicated to direct response email marketing and copywriting. While the exact contents of issues 1–15 change over time as the "Email Players Playbook" is updated, these early resources typically establish Settle’s "daily email" philosophy and provide a foundation for his infotainment-style marketing. Core Principles of the "Email Players" System
The early issues and the included Email Players Playbook focus on several key pillars:
The "Seinfeld" Style: Turning mundane, everyday events (like a dog pooping in the rain) into profitable sales stories.
Daily Frequency: Settle advocates for mailing your list every single day to build unbreakable trust and stay top-of-mind, often making pitches in every message without being obnoxious.
Anti-Education: He teaches that "educating" in emails can actually kill sales; instead, the focus should be on entertainment and shifting buyer psychology.
List Building: Strategies for "siphoning" high-quality leads from platforms like Facebook and Google using free or low-cost methods. Key Components Typically Found in Early Issues (1–15) Description Email Players Playbook
A modified version of his $795 "Street Smart Email" system, designed to get new subscribers up to speed immediately. The "First Contact" Sequence
Specific instructions on what to write in your first auto-responder message to bond with new subscribers. Subject Line Mastery
Methods for writing "impossible to ignore" subject lines, including a "secret stash" of field-tested templates. Monetization Techniques
Sneaky ways to tweak content to increase its perceived value from $50 to $1,000+. Expert Recognition The system is widely endorsed by industry leaders:
Russell Brunson (Founder of ClickFunnels) notes that Settle's daily emails are among the few he always reads.
Gary Bencivenga, often called the world's greatest living copywriter, describes Settle's copy as "high proof" and "incapable of being ignored".
Dan Kennedy praises Ben as an intelligent and inspiring marketing mind.
You can often find a free digital copy of a recent issue and access to 40+ hours of content by signing up on BenSettle.com. The One Email Training To Rule Them All - Ben Settle
Here’s an interesting, short-form analytical piece based on the speculative premise of Ben Settle sending an email to his list about “Players 1–15” of a new game, product, or launch sequence.
This is the most critical word. The email marketing landscape changed in 2024/2025 with Google/Yahoo deliverability updates (requiring one-click unsubscribe and spam rate thresholds below 0.3%). The "New" in this keyword suggests that Settle updated his classic "Players 1-15" framework to survive the new inbox wars.
If you’ve ever received an email from copywriter and email marketing curmudgeon Ben Settle, you know two things for certain: it will be short, and it will make you feel slightly inadequate if you’re not already selling something via email.
But a hypothetical email from him—one with the subject line “Players 1–15 (new)”—would be a masterclass in psychological jujitsu. Let’s break down what that email would actually be doing beneath the surface.
If you are a Player—someone who treats email like a revenue asset, not a newsletter—then the "1 15 New" concept is a masterclass in conversion copywriting.
While the specific keyword suggests a search for a specific PDF or physical booklet (likely the Email Players newsletter Issue #15 of a new volume), the strategy behind the keyword is timeless:
Write fast. Write controversially. Sell constantly. And always, always use a P.S.
To get the actual "1 15 New" document, you would need to subscribe to Ben Settle’s physical newsletter at his official website (BenSettle.com). Be warned: It arrives on index cards. It costs money. And he will probably insult you in the first paragraph.
But that is why the "Players" buy it.
And that is why you should learn it.
Disclaimer: This article is an educational analysis of direct response marketing strategies. Ben Settle, "Email Players," and related trademarks are the property of their respective owner. This content is not affiliated with or endorsed by Ben Settle. ben settle email players 1 15 new
Ben Settle's Email Players is a high-level, offline (paper and ink) monthly newsletter designed for "aggressive marketers" who want to master direct-response email copywriting. It focuses on writing emails that serve as both content and promotion, using psychological tactics to drive sales and authority. Subscription & Access Details
Standard Cost: Typically $97.00 per month with free worldwide shipping.
Initial Perk: Upon subscribing, members usually receive the Email Players Playbook, an immediate digital field manual (roughly 150 pages) that covers his "Street Smart Email" system to help users catch up before their first physical issue arrives. Member Benefits:
Direct Q&A: Personal access to ask Ben questions about copywriting and business.
Client Leads: Priority access to businesses seeking email copywriters (not guaranteed).
Discounts: Special pricing on other "high-priced" products like his List Swell book or Elbenbo Press resources.
Mobile App: Access to over 40 hours of content via a dedicated mobile app. Core Principles of the "Email Player" Way
Ben's system often revolves around "rules of the game" that challenge traditional marketing advice: blog - Ben Settle
This content was prepared based on the core themes often found in Ben Settle’s "Email Players" newsletter, particularly focusing on the transition from "list building" to "relationship building" and the importance of daily email communication.
Understanding Ben Settle’s "Email Players" (Issues 1–15) Ben Settle’s Email Players
is a high-ticket, offline (print and ink) monthly newsletter that serves as an advanced curriculum for direct-response email marketing and copywriting. While the specific "1 15 new" issues typically refer to the foundational "Email Players" back-catalog or specialized compilations, Settle’s system is built on the philosophy of "edutainment"—sending daily emails that combine entertainment with a soft or hard sales pitch. Core Philosophy: The "Seinfeld" Method
Settle is often referred to as the "Seinfeld of Email" because he advocates writing emails "about nothing" that still generate sales. Daily Frequency
: He encourages mailing your list every single day (sometimes multiple times per day) to stay top-of-mind and build a "hyper-responsive" audience. Anti-Educational Content
: Unlike most gurus who preach "teaching" in every email, Settle argues that 90%+ of your emails should be a blend of storytelling and selling. Pure teaching often bores the market; instead, you should use content that people Key Strategies in Early Issues
Foundational issues (like 1–15) often cover the "Settle Way" of list management and copy: The "Playbook" : New subscribers typically receive the Email Players Playbook
, a field manual derived from his retired "Street Smart Email" system. Building a Responsive List
: Strategies focus on list-building methods like "List Swell," which uses "meat and potatoes" techniques to attract buyers rather than freebie-seekers. Engagement Through Conflict
: Settle frequently uses polarizing copy to filter his list—attracting "loyal new customers" while intentionally repelling "do-nothings". Multi-Media Integration
: Early and specialized issues discuss using podcasts and even "old school" press releases to drive traffic to opt-in pages. What’s Inside the Newsletter? Every issue is a physical, 15+ page training that includes:
Storytelling Ain’t The Only Way To Write Emails - Ben Settle
Ben Settle's Email Players newsletter is a high-ticket, offline subscription (print-only, except for the introductory issue) that focuses on "infotainment"—selling through entertaining, daily stories.
The first 15 issues of the newsletter established the core "Settle" methodology: daily frequency, entertainment-first content, and soft-selling without sounding obnoxious. Guide to the Foundations: Issues 1–15
While the full catalog is exclusive to paid subscribers, the early issues (launched in late 2011) covered these critical principles: Issue #1: The "Infotainment" Blueprint
This is the only issue often available as a free PDF sample to new leads. Core Lesson Ben Settle's Email Players is a high-end, $97-per-month
: It details 24 ways to make money with email, including unique subject lines and "weird" openings that force engagement. List Building & Bonding (Issues 2–6)
: How to write your first auto-responder to build "unbreakable trust" and persuade subscribers to buy on first contact. Key Tactic
: Using "micro-riddles" and the "Gary Halbert method" to ensure emails are eagerly opened. Advanced Selling Techniques (Issues 7–12) Affiliate Marketing
: Strategies for profiting from other people's products using "solo ads" and non-ad formats. The "Limbaugh" Method
: How to use controversial or highly entertaining content so that both fans and "haters" stay engaged and buy. Monetization & Psych-Analysis (Issues 13–15)
: In-depth "psycho-analysis" of real emails to see what worked and what failed in various competitive niches. Unsubscribes
: A "surprise finding" on how to actually turn people leaving your list into sales. Where to Access These Issues Ben Settle On Why You Should Be Sending Daily Emails
Ben Settle's Email Players is an offline (print) monthly newsletter priced at $97 per month that focuses on "hard" email marketing, direct response copywriting, and psycho-analysis of marketing campaigns.
While the newsletter has hundreds of issues, the early "Issues 1–15" (roughly spanning 2011–2012) established the core "Settle" methodology of using entertaining, high-frequency emails to drive sales. Core Themes in Early Issues (1–15)
The early foundation of the newsletter focused on building a "responsive" list and writing emails that are "incapable of being ignored". Key topics covered include: The One Email Training To Rule Them All - Ben Settle
It sounds like you’re looking for a write-up based on the phrase "Ben Settle email players 1–15 new" — likely referring to Ben Settle’s Email Players newsletter or course, specifically issues or emails #1 through #15, with a focus on new content, subscribers, or a new release.
Here’s a concise, promotional-style write-up you could use:
Title: Email Players #1–15: The New Foundation
If you’re just hearing about Ben Settle’s Email Players newsletter — or if you’ve been on the fence — now’s the perfect time to jump in. The first 15 emails in the new batch have dropped, and they’re unlike anything Settle has released before.
These aren’t recycled rants or rehashed swipe files. This is fresh, uncut email copywriting strategy delivered directly to your inbox — no fluff, no filler, and zero corporate “best practices.”
What’s inside emails 1–15 (new series):
Who is this for?
Copywriters, business owners, and marketers who are tired of engagement metrics that don’t pay the bills. If you want emails that convert — not just get opened — these 15 emails will rewire how you think about the medium.
New series, new rules.
Ben doesn’t repeat himself. If you’ve read his older Email Players issues, you’ll still find gold here. If you’re new, this is the perfect on-ramp.
Want a different angle?
Let me know if you need:
Ben Settle is a prominent copywriter and marketing strategist known for his "contrarian" approach to email marketing. His flagship product, the Email Players newsletter, is a high-ticket, print-only monthly publication that teaches readers how to monetize email lists through personality-driven, infotainment-style copy.
The query for "Email Players 1–15" typically refers to the earliest back issues of this newsletter, which are often bundled or discussed as the foundational "canon" of Settle’s system. The Core Philosophy of Email Players
Settle’s method revolves around the concept of becoming a "welcome guest" in a subscriber's inbox rather than a "persistent pest". Key principles taught in these foundational issues include:
Daily Emails: Settle advocates for sending emails every single day to stay top-of-mind and build a "tractor beam" that draws in a loyal audience.
Infotainment: The goal is to blend information with entertainment. Most emails should tell a story or share a personal observation that leads naturally into a "soft sell" for a product. Disclaimer: This article is an educational analysis of
The "Seinfeld" Approach: Much like the TV show about "nothing," Settle teaches how to write about mundane daily events to build a persona that people feel connected to.
Polarization: Instead of trying to please everyone, Settle encourages marketers to be unapologetically themselves to repel "freebie seekers" and attract high-quality buyers. Overview of Issues 1–15
While the specific contents of each issue change, the first 15 issues generally establish the Email Players Skhema—the overarching system for writing and selling. Common themes in these early volumes include: The SettleHead storytelling crib sheet - Ben Settle
Copy them out by hand no matter how tedious it feels. Do the same with John Carlton ads and if you can find them Scott Haines ads. Ben Settle - Email Marketing
Unlocking the Ben Settle "Email Players" Method: A Deep Dive into High-Impact Direct Response
Ben Settle’s Email Players Newsletter has carved out a unique space in the marketing world as a premium, offline-only "paper and ink" resource. Aimed at aggressive marketers, the $97-per-month subscription focuses exclusively on direct-response email marketing, copywriting, and business strategy. What is the "Email Players" Newsletter?
Unlike standard digital courses, Email Players is delivered as a physical monthly newsletter. It is designed to teach a specialized, "brain surgeon" level of email skill that aims to make sales copy almost "incapable of being ignored". Key features of the subscription include:
Actionable Strategies: Each issue showcases Settle's real-world business tactics and techniques used for high-level clients.
The Email Player’s Playbook: A 150-page "field manual" provided to new subscribers. It is a modified version of his retired $795 Street Smart Email system, meant to get readers up to speed quickly.
List Building Appendix: Detailed guides on how to build a responsive email list from scratch for free.
Monthly Action Items: Content often includes specific examples, such as how to write solo email ads or integrate email with permission-based text messaging. Why Marketers Follow the "Settle Way" Email Players Skhema Book by Ben Settle | Goodreads
Email Players newsletter by Ben Settle is a premium, offline (physical) monthly publication focused on email marketing and copywriting strategies. While "Volumes 1-15" typically refers to the earliest issues of this long-running newsletter, Ben Settle often repackages these legacy issues into specific physical books or "vault" collections rather than individual digital downloads. Core Features of "Email Players" (Issues 1–15)
When you acquire these early volumes—whether through his periodic "Vault" offers or as part of larger compilations like the Email Players Skhema —the following features are typically included: Actionable "Meat & Potatoes" Strategies
: Focuses on "slow and boring" but highly effective list-building and sales methods that ignore modern "shiny object" trends. The "Playbook" Foundation
: The earliest issues often lay the groundwork for the "Settle way" of writing, including his signature infotainment style and daily email frequency. Subject Line Mastery
: Detailed breakdowns of how to write high-open subject lines based on old-school copywriting principles. Physical Format Delivery
: Unlike standard digital courses, these are designed as "paper and ink" newsletters delivered to your door to prevent digital distraction. Direct-Response Breakdown
: Each issue typically includes a specific breakdown of an email or campaign, explaining the psychology and mechanics of why it worked. World-Building & Positioning
: Teaches how to create an "irresistible business universe" where customers feel they are following a personality, not just a brand. Common Bonus Features for Subscribers If you access these through a current Email Players
subscription or special bundle, you often receive additional perks: Email Support
: Direct access to ask Ben Settle specific questions about your marketing or business. Exclusive Discounts
: Significant price breaks on his other high-ticket products, such as "List Swell" or specialized copywriting books. Copywriting Client Leads
: Occasional "first dibs" on businesses looking to hire email copywriters trained in his specific style. blog - Ben Settle